While working for a paper boutique, I was fortunate to be able to turn a long-time dream of mine into reality when the company started collaborating with the British childhood favorite Mr Men book series.
I thought about the wildly mismatched colors with bold black marker strokes that are used to portray the iconic characters, and since we wanted to stand out from our competitors, we decided to embrace the colors and bold lines and add wild Memphis-inspired patters and contrasting colors.
The result was amazing! The Mr Men company were shocked by our take on their artwork, but they absolutely loved it. The collection is a huge hit, and is selling more and more products in major Israeli chain book stores.